Marketing essentials
by Jim Blythe
2010
Ratist Community Rating
—/ 10
No reviews yet
Your Score Estimate
~?/ 10
Rate a few books to unlock your estimate
Community breakdown
Story
—
Writing & Style
—
Emotive Effect
—
Characters & Voice
—
Pure Entertainment
—
Bars show the community-aggregated score per category. Rate this book to contribute.
This textbook is a useful companion for the CIM professional marketing qualification. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.